This authentic Republic-era advertising poster captures the golden age of Shanghai’s celebrated Yuefenpai calendar art. Published in 1931 by Qi Dong Tobacco Co., Ltd., it combines richly colored lithographic printing with a powerful historical narrative centered on King Goujian of Yue, whose perseverance after defeat became one of China’s greatest symbols of resilience. The accompanying essay promotes determination, self-improvement, and national strength, themes that resonated deeply during a pivotal moment in modern Chinese history. Produced by the renowned Zhiying Studio, the poster also advertises the company’s Gold Bar (金磚牌) and Hatamen (哈德門牌) cigarette brands, making it an exceptional blend of commercial art, historical storytelling, and early 20th-century Chinese graphic design.
Translation:
Summary of Main Text: This 1931 essay recounts the legendary story of King Goujian of Yue. After a crushing military defeat by the rival State of Wu, Goujian used national humiliation as a powerful motivator to rebuild his kingdom. He quietly nurtured his population, trained his people, and endured deep personal hardships for ten years. Through this united resilience, he successfully reclaimed his land, teaching readers that remembering past shame and building internal strength are the true keys to overcoming adversity.
“In the autumn month of the 20th year of the Republic (1931), inscribed by the Zhiying Studio. Respectfully presented by Qi Dong Tobacco Company Limited.”
$800.00
| Dimensions | 11 × 1 × 31 in |
|---|---|
| Country | China |
| Age | 95 years |
| Origin | Shanghai, China |
| Material | Ink, Paper |
